IATA Foundation In Travel and Tourism

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Module 1 : The Travel and Tourism Industry and the Travel Professional

Module Learning Objectives By completing this Module, you will be able to: Describe the role of the travel industry professional in the Travel and Tourism business environment, considering the needs of today's business environment (Unit 1.1). Outline the business activities that generate income for a travel agency (Unit 1.2). Describe the main business sectors of the Travel and Tourism industry (Unit 1.2). Explain the basic 5 A's that are necessary for a successful destination to offer (Unit 1.3). List business requirements and commercial skills necessary for a Travel and Tourism business to operate efficiently (Unit 1.4). Explain the types of employment in the Travel and Tourism industry (Unit 1.5). Appreciate the desirable characteristics, attributes, and skills that a professional Travel and Tourism employee needs (Unit 1.6). Name the major international Travel and Tourism organizations and outline their purposes (Unit 1.7). Describe the role that regional and national organizations play in the Travel and Tourism industry (Unit 1.8). Define Corporate Social Responsibility and new trends in travel consumer preferences for sustainable products and services to protect the planet's environment and societies (Unit 1.9). Module Introduction The international Travel and Tourism industry is expected to more than double in size in the next fifteen years, and this module will help you to understand its dynamics and opportunities. The professional and creative skills you can learn in this course will allow you to participate in and grow this key global industry. That is what this module, and other modules in this course, are all about. Now, let's get started.